Expanding Your Business on the Internet
John R. Levine
I.E.C.C.
Expanding Your Business on the Internet
Today’s Topics
Compelling Technologies
Today, communications are:
Faster communication
Cheaper communication
Digital communication
Effects on business
Information based business
Computer networks
Open networks
What is the Internet?
Net users now
Three kinds of users
Net users 2000
Internet growth
Internet size
Who’s on the Internet now?
Where is the Internet?
Net demographics
The Four Ages of the Net
Today’s Topics
Intranets
Intranet growth
Intranet growth
Intranet vs. Internet
Internet facilities
Internet Data Transport
Electronic Mail
E-mail advantages
Marketing by e-mail
SPAM
Today’s Topics
Using the Web
Web growth
What makes a good web site?
Interesting design
Useful features
... that work
Stale data: worse than no data
Practical design
Business opportunities
Saving money
An on-line handbook
On-line information
On-line catalogs
On-line
Net Sales: monthly sales
Net Sales: gross numbers
Web advertising
Advertising: but wait
Today’s Topics
Web software
Web design
Content
Sources of Content
Content: Site Owner
Content: Licensed
Content: Users
Content: Directories / Indexes
Content:
Content: indexes
Directories and Indexes
Graphic Design
Coding
The Web as Middleware
Site maintenance
Quality control
Quality control
Advanced Net Services
What’s Java?
Java and HotJava
Virtual reality modeling
Virtual reality in business
RealAudio
Internet phone
Internet phone: the reality
Internet phone: applications
Today’s Topics
The Challenge:
Your enterprise on the Net
A web site checklist
Your enterprise on the Net
Expanding Your Business on the Internet